Understanding Brands
Why does a customer buy a particular product or service? Is it because of the brand? The fact is that brand product achieves often better profitability and market share. Where is this based on and how can we build a brand?
This e-learning course gives a ground for understanding the basics of what a brand is, what the relationship between a product and brand is, how a product can be branded, and how consumers relate to brands. It also explains what the brand strategy and portfolio consist of.
The course is designed for employees, who are e.g. introduced with a new brand, or who are
facing a renewal of a brand. This course is designed to help you understand what a brand is and how it is built.
Content
- What is brand?
- From product to a brand
- Brand strategy
- Brand portfolio
- Quiz
After completing this e-learning course, you may print a diploma of your online study.
Target audience
People who need to understand basics of what a brand is and how it is built. The course is excellent for employees who are e.g. introduced with a new brand, or who are facing a renewal of a brand.
Duration
About 30 minutes including exercises.
Download course description (pdf)
For more information
Need more information? Please contact us.